Brand Video
Every brand has its unique identity that goes beyond its product. I search for that identity — the craft, the philosophy, the energy behind what a brand does — and translate it into images and videos that feel true to who they are.
klee klee & friends
klee klee is Tibetan for, “slow down.” The clothing brand reconnects with natural rhythms and lifestyles through sustainability, eco-friendly and minimal designs.
Interview videography and editing for “Giving Old Clothes a New Look” (旧衣新穿)
March 2025
klee klee & friends, Columbia Circle, Shanghai, China
YUNLAN
Rainforest No.1
Lancang Lahu Autonomous County takes its name from the Lancang River, which borders it to the east. Nestled here is a village called Banli—or “Benefit Village,” as we prefer to call it—which is also the birthplace of the Yunlan Rainforest brand. Situated at 22 degrees North latitude within a subtropical monsoon climate, this region is defined by rolling mountains and intersecting river valleys, teeming with abundant natural bounty.
Gin, once a hero in humanity’s battle against plagues and the Black Death, is enjoying a renewed moment of glory today. YUNLAN Rainforest is a brand dedicated to capturing the unique terroir of the subtropical rainforests in Southwest China. We traverse the wild mountains throughout the changing seasons, all to ensure that the moment you uncork a bottle, the essence of the entire rainforest is gifted to you.
Simply put, “we’re making friends over its spirits, nothing else.”
Promotional video editing for “Rainforest No.1”
April 2026
Shanghai, China